Integration
Custom Oracle Audience Creation. Using Oracle A.I. Machine Learning and the Oracle Big Data Cloud, CrowFly can build custom segmented audiences. A People-Based Marketing Approach. Applications of deterministic and probabilistic data.
Laptop/Desktop
OTT (Over the Top TV)
SmartPhone/Tablet
Game Console
OneView attribution is a cross-device attribution model, which means it can track a consumer from one device to another. Traditional single-device attribution can only track a user within one device.
CrowFly can gain an understanding of which devices are influencing behaviors. This results in greater reach based upon the devices of peak response.
Our systems are able to distinguish between multiple users on one device, up to all devices active at the household level.
The Bottom Line? You can reach 10x’s the audience with the same budget.
Deterministic and Probabilistic Data, When Combined…
Properly executing cross-device tracking and attribution, such as profiling multiple family members that share the same account.
Validating the success of marketing campaigns toward new audiences.
Creating buyer personas that can be used for customer segmentation.
Launching programmatic buying campaigns, such as making product suggestions.
Charting customer profiles in an accurate, real-time identity graph.
Expanding the reach of advertising across various audiences.